Goodbye White, hello Chalk!
It's the chalk of the town here at Mustard: we're making a change, and it's time to spill the beans.
Just like Reginald became Elton and Robyn became Rihanna, our White lockers are getting a fancy new name (and a little color tweak). Say hello to Chalk!
why the change?
As our Mustard rainbow grows, it's time to give our White color a little glow-up. She needs a boost to match the personality of our other colors (after all, we're Mustard, not Yellow.)
what's the difference?
Along with the name change, there is a subtle color difference between White and Chalk. When placed side by side, you'll notice that Chalk is a touch warmer than White. We've made her the perfect slightly creamy off-white to complement all the other colors in our lineup.
Forget 50 shades of grey. If you've ever headed to the paint shop and asked for 'white' paint, you'll know how many shades of this elusive color there really are. From eggshell to ecru, milk and cloud, we've considered them all! We've taken our time to perfect this one, and we think Chalk really holds her own against some big personalities. In saying that, the change is subtle — this is not a Chalk-and-cheese situation!
when's this happening?
Today's the day! The artist formerly known as White is now officially Chalk. We think you'll love her refreshed look.
