work with us!

The Role

Mustard is looking for an innovative and experienced Head of E-commerce to join our dynamic and forward-thinking team.

With e-commerce operations globally, you’ll have the opportunity to work in a business with a global presence and an exciting growth trajectory. Reporting directly to our co-founders, you will play a crucial role in shaping and executing our digital strategy, driving the e-commerce and digital agenda to increase sales, meet KPIs and manage the P&L across digital channels.

In this role, you will leverage your strong understanding of online trading performance and the critical role of each digital channel in the customer journey to drive acquisition and retention. This includes EDMs, CRM, database acquisition, SEO/SEM, digital marketing and promotions, digital advertising, website inventory optimisation, UX, online merchandising and content optimisation.

You will display leadership aligning with our digital vision, planning and executing online business strategies to ensure continuous evolution and growth. With a passion for innovation and a commercial mindset, you will build strong partnerships and expand our business networks, making a significant impact on Mustard's digital presence and growth in a collaborative and exciting environment.

This role will be full-time based in our Australian office, with flexible hours and the opportunity to work from home 2 days per week.

What you'll be doing

Commercial Performance

• Own the e-commerce P&L, including bottom-up revenue forecasting and managing digital marketing budgets with a targeted ROI by region

• Analyse and present sales and margin performance regularly, providing actionable insights to boost revenue and increase profitability

• Use data analytics to enhance the brand's online digital identity, ensuring alignment with commercial performance
• Proactively identify tactical opportunities to increase e-commerce performance uplift across key drivers such as traffic, conversion rate and average order value

E-commerce Shops + Merchandising

• Develop and implement digital channel strategies aligned with brand objectives, key moments and the marketing calendar

• Manage our Digital Sales and Strategy lead to implement a CRO strategy, execute A/B Tests, report on performance and implement any winning outcomes

• Work with both internal and external technology stakeholders, e.g., Shopify, Klaviyo and Gorgias, to ensure that e-commerce sites across all markets are working reliably to meet short-term and long-term financial goals
• Manage and develop a best-in-class online merchandising experience to maximise conversion and enhance customer engagement

• Adapt the online experience to meet the needs of local consumers in each region to maximise conversion and grow a long-term, valuable customer base

Cross-Functional Collaboration

• Work closely with the Marketing team to drive the following digital outputs: email, database acquisition and retention, database segmentation and analysis, traffic management, SEO, SEM, retargeting and management of affiliate networks

• Collaborate with the Marketing team to manage website content, including copywriting, photography, video, and creative direction, ensuring alignment with brand guidelines.

• Collaboration with the marketing team to develop and maintain a global digital calendar. Taking into account local calendar, stock, and supply chain considerations

• Partner with the wholesale and trade team to develop and maintain the flow and function between direct and indirect sales channels, ensuring a cohesive strategy and seamless customer experience

• Partner with the Happiness team to leverage customer interactions, drive sales and improve customer experience by region

Leadership + Reporting

• Be a leader and mentor in the business, aligning with our values

• Partner cross-functionally with leaders in the business to develop demand and supply strategies to grow the e-commerce channel

• Managing our external digital agency relationships including digital advertising and web development to deliver growth and profitability

• Report monthly to the leadership team on global business goals, including traffic, conversion rate, revenue by segment and contribution margin by region and channel - providing insights and recommendations for strategic improvements

Hello, is it you we’re looking for?

• 5-7 years of demonstrated experience in an e-commerce trade role

• Experience working across multiple markets is a bonus!

• Deep understanding of eCommerce, including platforms like Shopify, Amazon, Klayviyo, Gorgias and familiarity with tools like Google Analytics, Google Ads, and Meta Ads

• Demonstrated ability in a commercial leadership position, managing projects, budgets, and driving innovative solutions to meet financial targets including revenue and profit

• Strong business acumen, exceptional initiative and a strategic visions

• A passion to lead, inspire, and develop a team in a collaborative environment

• Excellent analytical skills, with the ability to interpret large amounts of data, perform cost-benefit analysis, and develop strategies to achieve business goals

• Experience working with merchandising and content/creative teams to optimise performance

• Exceptional communication skills to effectively collaborate with various teams and stakeholders

• A strong customer-centric approach, with a proven track record in customer acquisition, retention, and satisfaction

• As well as being a strategic, top-level thinker you won’t mind being a do’er too!

• A degree or equivalent in a related field is welcomed but not essential

• We are a global business that runs on different time zones, and as our team is split between the UK and Australia, there are sometimes meetings outside of office hours. Flexibility is how we roll!

  The Important Stuff

  HOME 🏡
  Flexibility for hybrid working (we are in the office 3 days a week)
  Salary $150-$160K based on experience<
  Generous 50% employee discount
  Generous Parental Leave Policy
  
  WORK 💛
  #3 in The Times Best Companies To Watch Out For 2022
  #68 The Times fastest growing companies in the UK 2023
  Immediate start to the right candidate
  Colourful office space in Newcastle, NSW
  All of the equipment you could possibly need
  Personal development opportunities
  
  PLAY 👯
  An extra day off for your birthday!
  Regular team lunches and socials
  Generous 50% employee discount
  
  

  If you like the sound of our Head of E-commerce role, we’d love to hear from you. Send an email to Jono at jointheteam@mustardmade.com with your CV, including the job title in the subject line.

  We want to get to know you, your experience, why you want to work for Mustard and which is your dream locker.

  We highly encourage people of all cultures, ethnicity, abilities and sexual orientation to apply.
  If you don’t meet all of the criteria, we still highly encourage you to apply and tell us why you think you’re the right person for the job.
  
  Applications close September 19th 2024 💛 We can't wait to hear from you!

The Role

Mustard is looking for an experienced Influencer Marketing + Social Coordinator.

We’re looking for someone who is a natural communicator, who is a genuine people person and just loves having a chat! Plus, you’ll get to feel like (a very strategic) Santa, sending lockers all over the world to be featured in lovely content collabs. Yay!

Your goal is to grow Mustard’s presence globally by developing connections and relationships with influencers and our online community. You’ll play a key role in broadening our online community presence and inspiring Mustard's global community of locker lovers.

You will work with the Marketing team and PR agencies in the development and implementation of the global influencer strategy across our key markets (UK, Australia, USA and Europe). You’ll be passionate about the power of social media and have a strong understanding of community engagement and human connection. You’ll also be confident in your ability to embody the Mustard tone of voice and represent us across multiple social channels.

This role is an excellent opportunity for someone who is commercially minded, creative, and an expert in all things social media. If you love building relationships and can think strategically to identify opportunities to grow and innovate, we want to hear from you!

Multi-tasking comes with the territory and the role will mean having various projects on the go, so project management skills are key. We’re a small collaborative team, so we’re looking for someone who’s not afraid to wear multiple hats and get their hands dirty! No job is too big, and no job is too small.

This role will be full-time based in our Australian office, with flexible hours and the opportunity to work from home 2 days per week.

What you'll be doing

Influencer Strategy and Campaigns

• Identifying, selecting and engaging influencers, content creators and brand ambassadors to work with, that capture the Mustard-ness we want to express as a brand

• Collaborate with the marketing team to develop social media marketing strategies relating to influencers, to drive brand awareness and seasonal campaign roll-outs

• Manage proactive and reactive communication with influencers and PR agencies, from outreach to creating briefs, sending products, saving and sharing content and reporting
• Create briefs, approve content and set up a clear activation and content roll-out plan for influencer and UGC campaigns
• You are able to nurture and develop relationships with influencers or partnerships and act as the key point of contact across all social media marketing projects
• Brainstorm new, creative approaches to influencer campaigns
• Keep ahead of emerging trends, technologies, and influencers that are having a moment and use your knowledge to keep evolving
• You will work with our Wholesale team to organise bespoke direct orders, including to new territories

• Ensure the Mustard values and brand pillars are expressed through our influencer partnerships and social channels

Social Media Engagement

• Daily management of Mustard’s social media accounts through management platform Gorgias

• Responding to DM’s, replying to comments and deeply engaging with our followers. This is about more than just replying, it’s building connection

• Respond to social media interactions and influencer requests in a timely manner, nailing our tone of voice

• Help us have a proactive presence across our social channels, regularly engaging with the community and focusing on outreach as well as inbound communications

• You will be a champion of the Mustard brand and passionate about building genuine engagement

Team Mustard

• Just generally be part of our team! We are a small business and work together to be the best we can be. This could mean anything from assisting on photoshoots, working in a trade show or visiting our warehouse

• As we are a global business that runs on different time zones there are sometimes meetings outside of office hours so flexibility is how we roll

• Help us grow and improve as a business, we’re always open to new ideas and we would love for you to streamline and develop new processes and instigate projects

• Innovation and communication are absolutely key

Skills - essential

• Minimum 2-3 years into your professional life with preferably 1+ years of experience in influencer, partnership marketing or community management

• Experience in writing briefs and pitching new ideas

• Strong negotiation skills and expertise in running influencer campaigns

• A desire to make impactful content that will help to build an iconic global brand

• Excellent written and verbal communication

• A passion for all things social, keeping up to date with the latest technology advancements and trends across social, eCommerce and digital marketing channels

• An understanding of what drives engaging content on social channels, and how best to create meaningful connections with new and existing audiences

• An understanding of how a social media-driven eCommerce company succeeds and what leads them to success

• A friendly, confident, positive attitude – basically, a social butterfly who enjoys connecting with new people

Hello, is it you we’re looking for?

• You are experienced in working with collaborators and understand the importance of building brand awareness for a global business

• You understand the nuances of life in a start-up and are happy to roll up your sleeves: no job is too big or too small

• You are immersed in the social media and influencer world, where you are on top of the latest trends and aware of key influencers in the industry

• Project or campaign management experience is a real plus!

• You are confident in working as part of a global team and can dream big!

• Working autonomously suits you. You'll need to tackle tasks with initiative and creativity

• You'll spot the things that need to be done and find a way to make them happen

• You are optimistic and not afraid of a challenge

• You are exceptionally organised and thrive on solving problems

• You are willing to negotiate and can communicate what you need to get results

The Important Stuff

HOME 🏡
Flexible working hours
Hybrid office schedule - work from home two days per week

WORK 💛
#3 in The Times Best Companies To Watch Out For 2022
#68 The Times fastest growing companies in the UK 2023
Competitive salary $60-75K (DOE)
All of the equipment you could possibly need
Personal development opportunities

PLAY 👯
An extra day off for your birthday!
Regular team lunches and socials
Generous 50% employee discount

If you like the sound of our Influencer Marketing + Social Coordinator role, we’d love to hear from you. Send an email to Katie on jointheteam@mustardmade.com with your CV and a little bit about you.

We want to get to know who you are, what experience you've had, why you want to work for Mustard. Want some bonus points? Let us know your favourite locker and why?

We highly encourage people of all cultures, ethnicity, abilities and sexual orientation to apply.

If you don’t meet all of the criteria, we still highly encourage you to apply and tell us why you think you’re the right person for the job.

Applications close 5th September 2024 💛 we can't wait to hear from you!