I'm going to start this blog post by saying this feels a little funny to write. Why? Because the way The Midi and The Lowdown were brought into this world felt a bit more like a baby being born in the back the car on the way to hospital with heavy metal booming on the radio than a soothing water birth surrounded by candles and a chilled Spotify playlist. Let's just say, it was a little hectic. The beginning. Way back before Mustard was officially a thing we were dreaming up the two door lockers. We had so many ideas and...
Instagram has a way of making everything look easy. Yeah sure you can run a business, all you need is some motivational quotes and a coffee on a Monday morning right? (FYI neither of us drink coffee and Mondays get way too much negativity!) There are brands that have really inspired us as well as our friends in small businesses and it's easy to look outside and see everyone killing it and think that it's possible for us to do the same. In many ways we are. Here we are today, much further than we imagined we be. Our first year...
This month we are focusing on showing some love to our stockists on social media so we thought it would be good to share our experience of selling wholesale. This is a two part blog post (click here for part one) where we'll talk about some of the key thing to consider if you are planning to go down the wholesale route. Think of it as a mini guide from our personal experience. Hopefully it will be helpful if it's something you're new to, too! How do you find stockists? Trade Shows When we dreamed up Mustard we knew wholesale would be crucial to...
This month we are focusing on showing some love to our stockists on social media so we thought it would be good to share our experience of selling wholesale. This is a two part blog post where we'll talk about some of the key thing to consider if you are planning to go down the wholesale route. Think of it as a mini guide from our personal experience. Hopefully it will be helpful if it's something you're new to, too! Preparing to wholesale One of the first things you'll need to think about is the price. It's pretty standard for a...
One of the scariest decisions we have made in our first year of business was to take a break from it. From the very beginning, Mustard has consumed our minds, our time + our hearts. There are days where it feels like it's the centre of the universe + it can being really challenging to separate from it even just for the evening. We counted 8 different channels that we can be contacted on and because we operate in two hemispheres it means we are switched on 24 hours a day. It is often said that running a business is like living...
Our aim for our colour palette was to create options that were versatile, beautiful and worked well for mixing and matching. Whether the lockers are for a living room, bedroom, office or hallway we wanted there to be a colour that fits with your space. White has been a popular choice in Australia, the sunshine and beach definitely have a lot to do with it as people gravitate to bright open spaces. The Olive has been a big hit on instagram and has a steady following of plant lovers, it's definitely a versatile colour that works for grown ups and...
Last month I had the absolute honour of being a speaker at the first Fe Collective night. I would be lying if I said I felt qualified for speaking at an event when Sara of Kate & Kole and founder of Fe asked me to. But the more I thought about it, the more I reasoned that everyone has a story to tell that others can learn from. Although it feels like we've come along way and we have certainly formed the bones of our business I know that we are still just writing the opening lines of our story. Either way it was...
I’m going to let you in on a little secret… Me: I moved to Australia 7 years ago with my son and husband who had been raving about how great his hometown Newcastle was for years. Our relationship didn’t last long after the move but my love for Newcastle and Australia grew and grew. So, I found myself single and a long way from home with a curly haired 3 year old and no money. Being a mother and working is, let’s be honest, bloody hard at the best of times. The hours of the jobs I was offered didn’t...
We'd like to introduce you to Alina... We discovered Alina through her instagram account @thecalmandthechaos and instantly felt joyful and overwhelmed with admiration in equal measure! Not only does her home encapsulate the phrase "pop of colour", it also shines with love and playfulness while remaining a practical space for her 7 children to grow up in. We challenged this busy mama to style her Shorty in Mustard in three ways and love what she's done with it! Tell us a little about you… Hola! I’m Alina and I’m a large family mum to seven children. We live in sunny rural Queensland and enjoy every moment...
16th February 2018. Wake up at 6 am, 1 hour commute to work, 9 hours at work, leave, travel to Heathrow and jump on a plane. One outfit change, a little bit of sleep and 4 movies later I arrive in Sydney to four very smiley people - my sister Becca, her husband Jono, and their sons Dylan and Ellis, the best nephews in the world! But before I can even see the Australian sun, the work begins on the car journey home. Making plans for every minute of the next few days as we were about to launch our new brand: Mustard. Were...
Here's a few little details that you may not know... 1. They are 100% magnetic! You can use magnets to stick postcards, photos and to-do lists anywhere on the locker! 2. Inside the door you have our 'Emma' hook to hang things (one in The Shorty, two in The Skinny). Perfect for a little mirror, headphones a photo frame or as our friend Emma suggested, necklaces! 3. They arrive to you flat packed. But don’t worry, we promise they are easy to put together! You can watch our how-to videos here. 4. You only need to screw in two screws for the handle, that's all, everything else...
Today I woke up (and Jess went to bed) to this article going live on The Design Files. If you don't know, it is 'Australia's Top Design Blog' so it's kind of a BIG deal. The truth is, I also felt a moment of panic, the imposter syndrome kick in, the 'what if I'm found out' moment. It may or may not surprise you to know that I have screwed a lot of things up with Mustard already, there are things I'd already like to go back and redo. It may or may not surprise you that every day I...
